Splash Consulting Group
-
Level 11, 60 Margaret St, Sydney 2000 NSW
- 02 8394 6200
- Visit Website
- The home of SheMarketing, the science of marketing to women.
- State: New South Wales
- Region: Sydney City
- Suburb: Sydney
- Postcode: 2000
- Business Type: Marketing
- Profile: Splash Consulting Group is a Marketing company located at Sydney, New South Wales Australia, address is Level 11, 60 Margaret St, Sydney 2000 NSW, postcode is 2000, you can contact Splash Consulting Group by phone 02 8394 6200
- Description:
Splash Consulting Group is a full service agency that works with organisations to gain a competitive advantage and increase their share of the world's fastest growing consumer market segment. As you'd expect we offer a full range of research, strategy, creative, design, marketing, promotions and events services. Where we differ is that we place the consumer and their life at the heart of our campaign design and communications strategy rather than media or creative. We were the first consultancy in Australia to specialise in marketing to women. In 2000, we coined the term SheMarketing, following an intensive two year scientific research study that explored the key differences between men and women and how these differences drive responses to marketing. SheMarketing is not based on gender politics or feminism, in fact it is quite the opposite. The SheMarketing methodology is not an either or proposition. It is designed to market in a manner that is inclusive of both men and women. Much of the work that Splash does is marketing to men and women with messages skewed to the more complex consumer group.
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